GFC DP1 BUSINESS / THE PROJECT

From classroom to Shark Tank

Our Greenfield College DP1 Business project brings a real Lebanese menswear company into the classroom.


A real business, a student pitch

For our Greenfield College (GFC) DP1 Business Shark Tank project, Ahmad Taleb, Daniel Jammoul, Hussein Noureldine and Malek Jawhar are presenting Canivro, a Lebanese menswear company. The project gives us the chance to explore business decisions through a real brand, from understanding the customer to explaining how clothing reaches the market.

What our team is building

We are developing a presentation, a website and a visual campaign to introduce the company and communicate our business thinking. We also plan to film at the factory so our audience can see more of the work behind clothing.

The questions behind the pitch

A strong pitch does more than show a product. It explains who the customer is, what the company offers, how it sells and how costs and pricing affect the business. Our aim is to make those ideas clear and engaging for the audience.

Meet Ahmad Taleb and the GFC DP1 Shark Tank team

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