Start with the customer
A clothing business needs to understand who it serves. A retailer thinks about the customers who visit its shop, while a clothing company considers the styles and product categories its retail partners need.
Turn an idea into a product
Clothing involves decisions about design, materials, sizing and construction. Quality checks, presentation and timing can influence how a product is received. Our planned factory video will help us show the human work behind the garments.
Understand costs and pricing
A business pitch should explain the costs involved, how products are priced and how the company earns money. Reliable figures should come from the business or be clearly presented as estimates. Revenue is not the same as profit: costs must be taken into account.
Build lasting retail relationships
For a company that works with retailers, communication, suitable collections and dependable service all matter. Our Shark Tank project uses Canivro to explore how those relationships support a menswear business.